You can't be all things to all people and sometimes projects are just too big for one.
So, I am pleased to have cultivated working relationships and partnerships with some of Victoria's most savvy and competent business professionals including: Accountants, fundraisers, reasearchers, graphic designers, printers, display and marketing collateral suppliers, meeting and event venues, audio-visual technicians and many more.
We all have expertise in our own fields, together we can bring your organization the holistic services to make your project a success that meets your goals and surpasses expectations.
Melissa McLean, Melissa McLean Management
Melissa McLean operates her own consulting company and also teaches marketing, communications and media relations at the college and university level. She holds an MBA in Executive Management from Royal Roads University and currently is a member of the University’s Board of Governors.
Melissa has extensive experience in the development and execution of marketing plans and promotions for not-for profit and profit organizations. Throughout her career she has been directly involved in the planning, delivery and analysis of various primary qualitative and quantitative research projects (including intercept studies, exit surveys, brand perception research and membership satisfaction surveys.) She also has extensive experience sourcing, vetting and analyzing secondary research from government, private and academic sources.
She served for 22 years in roles of increasing seniority with Tourism Victoria, culminating in the role of Senior Vice President of Marketing and Communications. While there, Melissa developed strong business relationships with a diverse range of stakeholders including the organization’s 800 business members who represent over 25,000 people employed in Greater Victoria’s tourism industry.