Projects

Kathryn has successfully managed diverse projects. The following provides a brief overview of some projects she has led.

gvda.png
Greater Victoria Development Agency Foreign Direct Investment Program
  • Managed a $1.5 million,  3 year,  Trade and Investment Program funded by the federal government and local stakeholders

  • Raised more than $500,000 in matching funds through innovative community partnerships

  • Met all program deliverables including an audited balanced budget

  • Developed and implemented multi-stakeholder regional marketing and communications strategies for the following program components:

 

Export Expansion for Small and Medium Sized Enterprises

  • Coordinate a comprehensive research study of more than 120 businesses through an online survey and series of focus groups

  • Based on research findings, develop, and execute an export development education series including an Executive Roundtable with the Ambassador to the United States, workshops featuring Trade Commission Services, International Trade BC, Export Development Canada, and other international business experts.

Air Route Expansion

  • Coordinate an air route feasibility study and a $80,000 marketing partnership between the Greater Victoria Airport Authority and Tourism Victoria that resulted in expanded air routes between Victoria and Seattle

Education Victoria

  • Facilitate partnership between Vice Presidents of the University of Victoria, Royal Roads University, Camosun College and Tourism Victoria to develop a collaborative international student marketing campaign

  • Elicit participation from three public school districts and private institutions

  • Developed and raised multiple streams of program funding

  • Develop key messages and worked with the creative agency to implement marketing and branding strategies including a logo, website, video, infographics, multi-lingual promotional materials, participation in international student recruiting events and trade missions and author website and magazine content

  • Manage accounts on multiple social media platforms

Investment and Talent Attraction

  • Coordination of a Trade Mission to Silicon Valley for Victoria’s technology sector

  • Consultation with more than 250 local and international entrepreneurs to provide business start-up advice and expansion resources

  • Coordinate creation of a primary care physicians attraction video in partnership with Victoria Division of Family Practice

  • Coordinate investment attraction activities in partnership with VIATEC, the Chamber and South Island Prosperity Project including website, video and an “Innovation” installation at the arrivals gate of Victoria International Airport.

Ministry of Health British Columbia Seniors' Advocate Consultation Series

During this 3 month project Kathryn coordinated and attended 22 public and stakeholder consultations throughout the province. The project involved working with government, health professional colleges and associations, unions, aboriginal organizations, as well as interested members of the public. Responsibilities included coordination of venue, audio visual, travel and accommodation arrangements, advance and on-site registration, media relations, issues management and recording written meeting notes. 



     “Kathryn provided excellent support to our Seniors Advocate project--she was always on top of all of the detailed planning needed for this initiative--competent, reliable and professional. I would happily work with Kathryn when the opportunity arises."  --Paul Pallan, Vice-President, Hollander Analytical Services

Small Change Personal Finance Expo

Kathryn was responsible for the concept, planning and fundraising for this community based, financial literacy event. The expo was designed to help students, low and mid-income individuals and families develop a holistic financial plan that allows them to live within their income, reduce debt, create a financial safety net and save for short and long term financial goals. Participants included: The Financial Consumer Agency of Canada, Consumer Protection BC, British Columbia Securities Commission, Credit Counselling Society, Coast Capital Savings, Vancity, RBC and other financial organizations.



     “Kathryn is a great pleasure to work with. Not only is she very organized and detailed oriented but also creative in her idea generation, project planning and problem solving. In addition to this, she approaches each task with not only great energy, but also a real passion for what she is working on. Kathryn's great personality and the enthusiasm that she possesses, make working with her an extremely positive experience. I look forward to continuing to work with Kathryn in the future."  --Murray Baker, Author of the Debt Free Graduate

thechamberold_edited.jpg

Downtown Victoria Market Days

Kathryn was responsible for the planning, coordination and fundraising of the Greater Victoria Chamber of Commerce Annual Market Day events. These urban revitalization events brought together 100's of businesses, media, government, police, military, the arts community, BC Transit and the public together to celebrate the Victoria's, vibrant downtown core. Activities provided stakeholders with the opportunity to achieve their community relations objectives through a variety of fun family friendly activities (i.e. Canadian Forces Display, Police & Community Watch Fun Fair, Musical Entertainment, Classic Car Show, BMX & Skateboard Demonstrations).



     "In my opinion, the success of Market Day, now and in the future was due to Kathryn's professionalism, determination, hard work, attention to detail, and her enthusiastic community outreach to involve all members of the downtown community. Kathryn single-handedly pulled of what many thought was too difficult without more resources and expertise." --Laura Acton, Director of Community Relations (Retired), The New VI Television Network (now CTV Two)